Ipanema (flip flops, sandals, slippers) is a brand aimed at young and active audience. Typical communication channels for that audience are social networks. For the goals of our campaign with Ipanema we focused on Instagram.


During the summer of 2019, we connected the brand with the popular Bulgarian pop singer-Tita, who became the influencer for Ipanema. The campaign included 32 publications for 16 weeks. In addition, two giveaway games were held, which led to a high engagement with the target audience and an increased number of likes and followers on Ipanema’s Instagram page. All published posts reached 10,888,384 impressions and a commitment of nearly 7%.


Reach of the campaign: 340 262
Total number of impressions: 10 888 348
Total number of likes: 750 025
Total number of comments: 5 283
Average percentage of engagement: 6.98%