In order to increase the awareness of Lufthansa in Bulgaria, we decided to introduce travelers to the most attractive destinations offered by the brand. For this purpose, we used 7 influencers who have a strong presence on Instagram and whose account content was relevant for the purposes of the campaign. They attracted attention and engaged the audiences through social media posts using the hashtags: #Lufthansa #CityOfTheMonth.
The number of posts for the period May-December 2019 was 33 with a total of 512,111 impressions. We set a strong presence in July, since this is the period with the most trips, hence we achieved 111,168 impressions for 8 publications.
Average reach of the campaign: 24 479
Total number of impressions: 512 111
Total number of likes: 143 196
Total number of comments: 1 355