“Roasted” is an online video series project. It is a sitcom fully self-funded by product placement. The series are online on YouTube and Facebook. It is produced by one of the most successful Bulgarian production companies Camera Entertainment (the creators of the Bulgarian TV series “Undercover”). We were an active side in the project, dealing with the management of the product placement in the episodes, uploading the episodes on YouTube and Facebook, managing the online campaign of the online series and client communication. Season 1 consists of 12 Episodes, each with duration 7 – 12 minutes and we worked with 5 advertisers for the whole season. We uploaded one episode every week and for the period 16 October 2020 – 1 February 2021 we achieved a total of 498 000 Views (YouTube and Facebook).